LinkedIn Header Size Guide for Personal Profiles and Company Pages
People often say LinkedIn header when they mean the profile banner, company cover, or landing page cover. This guide explains the difference and gives you a clean export workflow for each one.
Resize a LinkedIn header image
Graphic: LinkedIn header images are all wide, but they do not share one universal pixel size.
Quick answer
The most common LinkedIn header size for a personal profile is 1584 x 396 pixels. This is the wide background image behind your name and headline. If you are updating your own profile, use this size first. It gives you a 4:1 aspect ratio, which is wide enough for a professional visual but short enough that small details can disappear quickly. Design with a large central message, clean contrast, and generous margins.
For company assets, the header language gets more complicated. LinkedIn Help currently lists Page cover images at 4200 x 700 pixels, and LinkedIn landing page cover images at 1128 x 191 pixels. Both are very wide, but they serve different areas. A Page cover represents the company presence. A landing page cover is tied to a more specific LinkedIn landing page experience. If someone asks you for a LinkedIn header image dimension, ask which LinkedIn surface they mean before opening your design file.
That small clarification saves a lot of redesign work. A personal header made at 1584 x 396 has a 4:1 shape. A 4200 x 700 Page cover has a 6:1 shape. A 1128 x 191 landing cover is also close to 6:1. If you squeeze a 4:1 design into a 6:1 header, text will either shrink too much or the crop will feel cramped. If you stretch the art, logos and people can look distorted.
How to choose the right header
Start by identifying the owner of the page. If the header is for a person, create a personal profile banner. If it is for a company, school, nonprofit, or product brand, create a LinkedIn Page cover. If it is for a campaign-specific LinkedIn landing page, follow the landing page cover size. If the image will appear in the feed rather than at the top of a profile, do not use header dimensions at all. Use a feed post or ad dimension instead.
The personal profile header is best for credibility and positioning. It can show your role, niche, industry, event, product, or promise. A consultant might use a short benefit statement. A designer might show a portfolio detail. A founder might show the product category. A job seeker might highlight a target role or skill set. The key is not to overload the banner, because the profile already has your title, location, featured section, and experience below it.
The company Page cover is best for brand presence. It can show a product screenshot, campaign theme, team photo, office location, event announcement, or recruiting message. Because it is very wide and shallow, it needs stronger visual hierarchy than a normal website hero. Treat the Page cover like an environmental sign: visible, confident, and easy to understand from a distance.
The landing page cover is best for focused campaigns. Since the official landing page cover size is 1128 x 191 pixels, it offers even less vertical space than many designers expect. Keep the idea compact. A product name, one short line, and a simple background usually work better than a full paragraph. Use the body content of the landing page for details.
Design rules for readable LinkedIn headers
Use large type. LinkedIn headers are often viewed in a browser window, a mobile app, a search result preview, or a compressed screenshot. Text that feels elegant in a design tool may become unreadable in the real interface. For personal headers, keep your primary line short enough to fit comfortably on one or two lines. For company headers, avoid stacking many messages. One theme per header is easier to remember.
Protect the edges. Interface elements, profile photos, company logos, and responsive cropping can interfere with the outer areas of the header. Do not place a phone number, URL, certification badge, or key word flush against the sides. Give the design breathing room. If you use a portrait or product screenshot, keep important parts away from corners, especially the lower-left area on personal profiles.
Use brand color without making the entire banner a flat block. A header can feel more premium when it combines a dark or light base, one accent color, and a limited graphic system. If the whole banner is one saturated color, it may fight with LinkedIn's own interface. If the banner is a busy photo, it may make text hard to read. Balance is the goal.
Test before publishing. Upload the header, view it on desktop, view it on mobile, and ask whether the most important thing is still visible. If the answer is no, adjust the crop or simplify the message. Testing is not a sign that the original design failed. It is part of designing for a responsive platform that you do not fully control.
Export workflow
- Choose the exact LinkedIn destination before writing final copy.
- Create a canvas at the recommended dimensions for that destination.
- Place the subject and message inside a comfortable central safe area.
- Export PNG for text-heavy graphics, logos, and screenshots.
- Export JPG for photographs and textured backgrounds.
- Upload, check desktop and mobile, then revise if anything is hidden.
If you already have a beautiful wide image that is not the right shape, crop rather than stretch. Stretching makes circles become ovals, faces look unnatural, and logos lose their correct proportions. Cropping is more honest. You may lose some of the image, but the remaining composition will look intentional.
Compression is also important. Huge files may upload slowly, while over-compressed files can look soft. A crisp 1584 x 396 PNG with a simple graphic can be small and sharp. A detailed photographic JPG may need a higher quality setting. Always inspect the final uploaded result, because platform compression can change the appearance of gradients, small text, and fine lines.
Accessibility and brand clarity
A LinkedIn header image is visual, but it still needs accessibility thinking. If LinkedIn provides an alt text field for the context where you upload the image, describe the meaningful content. Do not write a keyword list. Use natural language that helps someone understand the image. For example: "Company Page cover showing the CropYourImage logo, a browser image editor, and the text Resize images for every platform."
Brand clarity matters too. If your profile photo already shows your face clearly, the banner does not need another large portrait unless it supports the message. If your company logo appears in the profile logo area, the cover does not need to repeat the logo several times. Repetition can be useful, but clutter is not. Let each LinkedIn element do its own job.
The best LinkedIn header size is the one that matches the placement, but the best LinkedIn header design is the one that stays readable after LinkedIn places the real interface around it. Start with dimensions, then design for attention, trust, and clarity.
Sources checked
- LinkedIn Help: Page and Career Page image specifications
- LinkedIn Help: landing page cover specifications
- LinkedIn Ads: single image ad guide