LinkedIn Banner Size Guide: Profile, Header, and Cover Dimensions
The best LinkedIn banner starts with the right canvas. Use this guide to choose dimensions for personal profile banners, company covers, landing page headers, posts, and SEO-friendly image exports.
Open the LinkedIn banner resizer
Graphic: a practical LinkedIn profile header layout with the avatar overlap shown at the lower left.
Quick answer
The recommended LinkedIn banner size for a personal profile header is 1584 x 396 pixels. That gives you a wide 4:1 canvas that LinkedIn can display across desktop and mobile screens. If you are designing a personal profile background photo, start at exactly 1584 pixels wide and 396 pixels tall, then keep your most important text, face, logo, or product image away from the bottom-left area where the profile photo overlaps the banner.
Company and business placements are different. LinkedIn Help currently lists the LinkedIn Page cover image recommendation as 4200 x 700 pixels for Pages, while LinkedIn landing page cover images use 1128 x 191 pixels. That means one phrase, such as LinkedIn header image, can point to several real placements. Before exporting, decide whether you are creating a personal profile banner, a Page cover, a recruiting or landing page cover, or a feed post image.
For most professionals, the personal profile banner is the most visible image after the profile photo. It is the wide image behind your name, headline, and action buttons. The banner is not just decoration. It gives visitors a fast signal about your expertise, industry, offer, or brand style. A sharp banner can make a profile feel considered before anyone reads a single line of the About section.
| LinkedIn image type | Recommended dimensions | Aspect ratio | Best use |
|---|---|---|---|
| Personal profile banner | 1584 x 396 px | 4:1 | Individual profile header image |
| LinkedIn Page cover | 4200 x 700 px | 6:1 | Company Page cover image |
| Landing page cover | 1128 x 191 px | About 5.9:1 | LinkedIn landing page header |
| Single image ad | 1200 x 628 px | 1.91:1 | Sponsored content and campaigns |
| Profile photo source | 400 x 400 px | 1:1 | Avatar beside the banner |
Why banner size matters
LinkedIn compresses, crops, and reflows images depending on where people view your profile. A banner that looks perfect in a design tool can appear blurry, crowded, or awkward once LinkedIn places buttons, profile photos, and responsive layout elements on top of it. Starting with the correct LinkedIn banner dimensions reduces that risk because the platform has less resizing work to do. The closer your file is to the final display shape, the more control you keep over composition.
The most common mistake is uploading a general landscape photo, such as 1920 x 1080. That file has a 16:9 shape, while the personal LinkedIn banner uses a 4:1 shape. LinkedIn must crop a large amount from the top and bottom, which can remove heads, skyline details, product screenshots, and text. Another common mistake is creating a design with small text. A sentence that looks readable at full size may become tiny once the profile is viewed on a phone.
A strong LinkedIn banner uses restraint. One short line, one visual idea, one brand mark, and enough empty space usually work better than a packed collage. If your banner supports a personal brand, think of it as a quiet billboard. It should confirm what you do rather than explain your whole resume. If your profile already has a detailed headline, the banner can simply reinforce your niche with a few words and a memorable visual style.
Safe zone tips
For personal profile banners, avoid placing key information in the lower-left corner. Your profile photo overlaps the banner in that area, especially on desktop layouts. Put your main message toward the center or right side, and keep enough margin around every important element. Do not push text to the outer edges, because mobile and different browser widths can reduce the visible area. A centered composition survives more layouts than an edge-to-edge composition.
Use a high-contrast background behind text. A LinkedIn header image often appears behind interface elements, so the message should remain readable without requiring the viewer to zoom in. If you use a photograph, add a subtle dark or light overlay before placing text. If you use a graphic pattern, keep it soft behind the headline. Strong contrast does not mean loud color. It means the viewer can understand the banner in one quick glance.
When you design for a company Page, remember that the logo and Page details sit near the header area. Keep the cover image flexible. A company banner can show culture, product, location, campaign messaging, or an abstract brand system, but it should not rely on tiny labels. Use a separate square logo file for the logo itself, and let the cover image create atmosphere or positioning.
File format and quality
Use PNG when your LinkedIn banner contains crisp text, logos, flat shapes, or interface screenshots. PNG tends to preserve hard edges better than JPG. Use JPG when the image is mostly photographic, such as a portrait, office scene, landscape, or event photo. If your export tool offers quality settings, keep JPG quality high enough that gradients and skin tones remain smooth. A small amount of compression is fine, but visible blocks around text make a professional banner feel careless.
Keep the color mode simple. sRGB is the safest choice for web and social platforms. Avoid exporting huge design files with unnecessary metadata. A clean file that matches the right dimensions usually uploads faster and displays more predictably. If the banner looks soft after uploading, check whether the source image was already small before resizing. Upscaling a low-resolution photo to 1584 x 396 will not restore lost detail.
Alt text also matters. LinkedIn lets you add descriptions to uploaded images in many contexts. For accessibility and clarity, describe the useful content of the banner rather than stuffing keywords. A good alt text example is: "LinkedIn banner for a product designer showing the phrase SaaS onboarding systems beside a simple dashboard graphic." That is better than repeating "LinkedIn banner size LinkedIn header size" with no real description.
SEO and profile optimization
LinkedIn itself is a search engine for people, companies, services, and expertise. Your banner does not replace a clear headline, About section, or featured links, but it can support them visually. Match the banner message to the keywords you want people to associate with you. If your headline says "B2B SaaS content strategist," the banner can reinforce that phrase with an example outcome, such as "Product-led content for complex software." This helps the profile feel coherent.
If you publish the same graphic on your website or in a media kit, use an SEO-friendly filename before uploading it there. Names like linkedin-banner-product-designer.png or linkedin-profile-header-consultant.jpg are more useful than final-final-v4.png. On your own site, add alt text, width and height attributes, and compressed image files so the page loads quickly. Fast loading and descriptive context support image SEO far more than oversized files.
The best workflow is simple: choose the placement, create the correct canvas, protect the safe zone, export in the right format, check desktop and mobile, then adjust. Do not design once and assume every LinkedIn placement will accept the same file. LinkedIn uses multiple header sizes because personal profiles, company Pages, landing pages, ads, and posts solve different layout problems.
Sources checked
- LinkedIn Help: image specifications for Pages and Career Pages
- LinkedIn Help: landing page cover image specifications
- LinkedIn Ads: single image ad specifications