Facebook Ad Image Size Tips for Cleaner Campaign Creatives
Prepare Facebook ad images with practical dimensions, centered composition, and compression tips.
Open the related CropYourImage tool
| Format | Width | Height | Notes |
|---|---|---|---|
| Wide ad image | 1200 | 628 | Common 1.91:1 ad format. |
| Square ad image | 1080 | 1080 | Flexible feed creative format. |
| Vertical creative | 1080 | 1920 | Useful for Story-style placements. |
Quick answer
Ad creatives need to survive multiple placements. A single campaign can show in feeds, stories, sidebars, and previews. That is why resizing and cropping intentionally is better than uploading one file and hoping every placement behaves.
The 1200 x 628 wide format is useful for many link-style ad creatives, while square and vertical formats can perform better in mobile-first placements. Create the format that matches the placement instead of stretching one image into every shape.
Compression matters for workflow speed and upload reliability. Keep the visual sharp, but avoid sending oversized files when a properly resized export will look the same to users.
Recommended workflow
- Start with the largest clean source image you have.
- Choose the exact destination size before adding final text.
- Crop visually so the subject, logo, and key message stay inside the safe area.
- Export in JPG for photos, PNG for crisp graphics, or WebP for web use.
Checklist
- Use 1200 x 628 for wide ad creatives.
- Use square or vertical files for mobile placements.
- Keep product and CTA centered.
- Check text clarity after compression.