Instagram Image Sizes 2026: Feed, Stories, Reels, and Profile Photos
Current Instagram image sizes for 2026, including feed posts, portrait crops, Stories, Reels covers, and profile photos.
Open the related CropYourImage tool
| Format | Width | Height | Notes |
|---|---|---|---|
| Square feed post | 1080 | 1080 | Best for grid consistency and reusable creatives. |
| Portrait feed post | 1080 | 1350 | Tall 4:5 crop gives more vertical space in the feed. |
| Story or Reel cover | 1080 | 1920 | Full-screen 9:16 vertical export. |
| Profile photo | 320 | 320 | Keep the face or logo centered for circular display. |
Quick answer
Instagram rewards clean vertical visuals, but the safest workflow still starts with the right export size. For most creators, the daily presets are square feed posts, portrait feed posts, Stories, Reels covers, and profile photos. A 1080 pixel wide source keeps the file sharp without making it heavier than necessary.
The most common mistake is placing text or faces too close to the edge. Instagram can crop thumbnails differently between the grid, feed, profile view, and share preview. Keep your subject in the center third and leave breathing room around captions, logos, and product labels.
Use JPG for photo-heavy posts, PNG for graphics with crisp text, and WebP when you are preparing web versions alongside social exports. If you are repurposing one design across multiple placements, crop the largest vertical version first, then create the square and portrait versions from that same original.
Recommended workflow
- Start with the largest clean source image you have.
- Choose the exact destination size before adding final text.
- Crop visually so the subject, logo, and key message stay inside the safe area.
- Export in JPG for photos, PNG for crisp graphics, or WebP for web use.
Checklist
- Export feed graphics at 1080 px wide.
- Use 1080 x 1920 for Stories and Reels covers.
- Keep important text away from the top and bottom UI zones.
- Preview the crop before publishing.