Facebook Image Dimensions Guide for Posts, Covers, Profiles, and Ads
Recommended Facebook image dimensions for posts, cover photos, profile photos, and common ad banners.
Open the related CropYourImage tool
| Format | Width | Height | Notes |
|---|---|---|---|
| Post image | 1200 | 630 | Useful for shared links and wide feed creatives. |
| Cover photo | 851 | 315 | Center key brand elements for responsive cropping. |
| Profile photo | 170 | 170 | Upload square and keep the mark centered. |
| Ad banner | 1200 | 628 | Common 1.91:1 ad creative ratio. |
Quick answer
Facebook displays images in many contexts, which is why the same file can look different in the feed, on a Page, in Messenger previews, or inside ads. The goal is not only to match a dimension, but to protect the important part of the creative from edge cropping.
For Page covers, avoid tiny text and do not place essential information at the far left or right. Desktop and mobile views use different visible areas, so a centered composition is safer. For post images and ad creatives, a 1200 pixel wide export gives Facebook enough source detail to resize cleanly.
If you use the same visual for a post and an ad, export separate files instead of relying on the platform to crop one file automatically. This gives you better control over product framing, brand marks, and call-to-action readability.
Recommended workflow
- Start with the largest clean source image you have.
- Choose the exact destination size before adding final text.
- Crop visually so the subject, logo, and key message stay inside the safe area.
- Export in JPG for photos, PNG for crisp graphics, or WebP for web use.
Checklist
- Use 1200 x 630 for wide post creatives.
- Use 851 x 315 for Page covers.
- Keep cover text centered.
- Compress JPG exports before uploading heavy photos.